PPG Project · Lead Generation

Know who to contact next.

Get 20 researched prospects matched to your agreed target criteria, plus the sourcing method used to find them.

$450Standard project

This is a defined research project—not ongoing list building, outreach, or appointment setting.

The deliverable

Not a generic list of names.

Each prospect is researched against the targeting criteria established at the start of the project, so you can see why the lead belongs on the list and decide where to focus first.

Prospect
Contact / Role
Priority
Why it fits
Example Company A
Founder / Owner
Strong fit
Matches agreed size, geography, and operating profile.
Example Company B
Operations Lead
Strong fit
Relevant need signal found in publicly available business context.
Example Company C
Founder / Owner
Explore
Fits most criteria with one item requiring your judgment.
Standard project scope

Twenty leads. Clear criteria. Defined handoff.

The $450 Standard project ends with a completed prospect list and a documented method for finding similar prospects later. Ongoing review and updating are separate services.

Included

  • Targeting criteria confirmed at kickoff
  • 20 researched, scoped prospects
  • Publicly available company and contact information where available
  • Brief fit rationale for each prospect
  • Prioritization or segmentation
  • Documented sourcing/replenishment method
  • One review pass for clear targeting misses

Outside Standard scope

  • Outreach or message sending
  • Appointment setting
  • Guaranteed replies, meetings, or sales
  • Ongoing list building or replenishment
  • CRM setup or administration
  • Paid lead-database fees unless separately approved
  • Ongoing targeting optimization or market review
A scoped project, not an ongoing lead service.

PPG delivers the initial 20 prospects and the sourcing method used to identify them. If you later want to revisit targeting, evaluate results, or update the approach over time, that work belongs in a Decision Guide or broader engagement.

How it works

Define the target. Research the list. Hand over the process.

Step 01

Confirm who belongs

We define the business type, geography, role, need signals, exclusions, and other criteria that make a prospect relevant to you.

Step 02

Research 20 prospects

PPG researches and scopes 20 prospects against the agreed criteria, with available context and a short explanation of fit.

Step 03

Hand off the sourcing method

You receive the completed list plus the sources, search logic, and process used to identify similar prospects in the future.

Ready to know who to contact next?

Start your Lead Generation — Standard project.

Every PPG Project starts with a free consultation. We’ll understand what you need, confirm the project is a good fit, and make sure the scope makes sense before you pay. If we agree to move forward, you’ll receive the confirmed project scope and private payment details.

Payment details are provided after project scope is confirmed.